BSc. Fashion Technology
Uniqlo targets a general and industry-wide market, with its mission of “made for all”. Uniqlo expanded in the UK in recent years and its current online presence is weak. While the number of e-commerce users is growing in the UK fashion market, Uniqlo could take this opportunity to raise brand awareness. By improving customer’s shopping experience through its online website, Uniqlo could build better brand image in order to attract potential customers and create deep relationships with them. Thus i have developed a new website for Uniqlo, aims at letting customers to enjoy their online shopping process with relative ease, besides, improving customers’ satisfaction towards the brand. The new Uniqlo website is designed with formative and user-friendly interface, appropriate content utility, as well as a clear navigation system.