BSc. Fashion Technology
In response to people's concern for the release of inner emotions in modern life, in my business project, I have developed a slogan, “Keep your inner fire burning”, for our brand, Volcano. As the merchandising director, I have developed an online website for sales and also developed a co-promotion with Chatime. In the Christmas market, I have chosen to develop a sales promotion event – lucky draw. It brought a temporary sales success. After that, I learnt a lot about customer buying psychology. For the brand, I also have developed a logo and digital Ad post in order to create a visual brand identity.
LinkedIn: Yiming Xu