BSc. Fashion Marketing
Ted Baker Philippines
For my strategic marketing project, I chose to develop an internationalisation strategy for British premium high-street brand Ted Baker into the Philippines. Inspired by the country’s continued economic growth and thriving middle class market seeking more quality of goods. The brand will enter the Philippines through a pop-up shop allowing them to establish international market presence. Moreover, by following an experiential retailing approach Ted Baker will effectively build new consumer relations, continuing on with their planned expansion into South-East Asia. A marketing ad has also been created to introduce the new market entry alongside guided strategic direction for other promotional activities.