BSc. Fashion Marketing
The collaboration between Ambush and The Kooples
From my Strategic Marketing project, I have developed an internationalisation strategy for the French brand, The Kooples. In the strategic plan, the brand will enter into Japan by Joint venture method with a Tokyo based brand Ambush. Therefore, collaboration products with Ambush will be launched to consolidate the brand image in Japan and attract more local customers. Also, it will use the Japanese language in the promotion to eliminate the cultural gap that is why a Japanese official website will be introduced.