Rose de Saint Michel
BSc. Fashion Marketing
Due to my interest in marketing-related activities, I studied Fashion Marketing.
For my Strategic Marketing project, I have decided to development an internationalisation
strategy for a youngFrench brand, Sézane.
In alignment with the brand identity, I decided to bring it to Sweden. As part of Sézane’s promotion strategy, the brand will launch a social media campaign to build its brand awareness, followed by a pop up event in Stockholm, enabling the brand to communicate its strong Parisian
identity, engage with new consumers and increase its brand awareness.