For my Strategic Marketing project, i have chosen to develop an internationalisation strategy for the online brand, Beauty Pie. As part of the strategy, the brand will launch into Canada with a Pop Up shop, a low cost entry method during which the brand can engage with new consumers and grow awareness. In addition, social media will also be used to build the brands social following within Canada and generate hype for the pop up event.
Kathryn Morgan. BSc Fashion Marketing