Digital Ad Campaign

For my 2nd year Digital Branding project, I developed a collaboration between Kylie Cosmetics and Juicy Couture as a strategy to revive and reposition the Juicy brand.

In the past Juicy Couture have struggled to be inclusive and be available for everyone so the narrative of #chooseyourcolour implies there is something for everyone in make up.

I have developed a logo and digital Ad Campaign in order to create a new, more contemporary visual identity. 

Madeleine Cruddos. BSc Fashion Management.