Self Luv Club is a collaborative business project, as part of my final year unit. Inspiration for the business arose from an identified gap in the market for an illustrated journal fashion brand based around promoting positivity and mental well being in response to a growing concern around mental health issues and a lack of fashionable self help materials available.
Over the course of my final year, we developed a range of products, including a calendar, journal and mobile App.
Laura Baker. Commercial Director. BSc Buying and Merchandising