BSc. Fashion Marketing
For my Strategic Marketing project, I have chosen to develop an internationalisation plan for & Other Stories. As part of my strategy, & Other Stories will launch to Canada through 3 pop-up stores to represent each of their ateliers, where participants will develop a total look representing the atelier, allowing & Other Stories to boost their awareness and generate positive word of mouth. The flagship store will launch after the pop-up stores as a permanent strategy, where its main aim will be to represent the brand’s image. These strategies will be supported through a collaboration with Canadian influencers and interactive banners on social media to boost & Other Stories’ awareness and generate excitement from customers.