Buying Project: ’Luxury Range’ for Pretty Little Thing,
For my final year buying project I have developed a Luxury range for Pretty Little thing whom currently operate a low cost fast fashion business model. Producing lower quality products at a cheap cost. However the consumer for PLT is heavily influenced by Influencers and social media presence. Therefore for my product range I launched the range in collaboration with an influencer to raise the profile of the new collection via social media. Whilst pretty little thing solely operate online for the new range as this Is a luxury range and will be positioned at a higher price point there will be a pop up shop in Manchester to help boost the consumer loyalty and give consumer san opportunity to view the products and the quality before purchasing.