Lan Yu

BSc. Fashion Buying and Merchandising 

For my Buying Strategy project, I have developed a unique Parisian style Girlswear Collection to Maje in order to better compete within the accessible luxury industry. This portfolio is aiming to develop a new Girlswear Collection for Maje to blend in its current product portfolio as a growth strategy. The new collection following the brand identity of Maje --- quality, trendy, very feminine silhouette and affordable products (here and away, feminine, free & emotional), and will sell them in boutiques that offer the same comfort and service as luxury brands.