TITLE OF WORK: A social media campaign that reconnects and builds relationships.
For my final year fashion project, my group and I performed a detailed critical analysis on Topshop and then individually responded with a strategic brand development recommendation. I chose to design a campaign plan for social media as I wanted to focus on building transferable skills and a solid understanding of the platform’s opportunities it provides for customer relationship marketing and building long term relationships. Brands today are expected to be on social media. Therefore they need to look at the role it plays in their marketing communications and how they can use it to achieve corporate level goals.
I hope to pursue graduate opportunities that will allow me to express my creativity in combination with a business mentality obtained from studying key marketing theory throughout my degree at the University of Manchester