For my Buying Strategy project I have chosen to develop an adaptive clothing range for H&M. H&M state in their mission statement that they are a brand who aim to offer ‘the latest styles and inspiration for all — always’. Thus an adaptive clothing is a suitable strategy for H&M to achieve growth as it aligns to their mission statement. I have designed two ranges with the WGSN trend ‘Considered Comfort’ as a macro trend to guide styling decisions. The aim of the range was to provide affordable, adaptive clothing for a fashion conscious consumer. It is important that the products are both functional and aesthetically pleasing to meet the needs of the target consumer and fill the gap within the current adaptive clothing products available within the UK.
After graduation I am hoping to continue my career within a Merchandising position.