Isobel McGann

BSc. Fashion Buying and Merchandising  

Buying Strategy Growth Opportunity – Aritzia
The inspiration of chosen piece of work
For my buying strategy project, I have developed a sustainable swimwear line for American womenswear brand Aritzia. A potential strategic growth opportunity recognised was a Product Development with Intensive Market Development. The range developed ‘Soleil’ will include 2 phase drops taking inspiration from S/S 21 trend GameScape. This highlights that consumers are becoming more eco-conscious and expect the incorporation of sustainability into their products whilst using colour as an effect on mood, creating a digital summer tone palette. Fabric focuses on materials with a soft handle made in a sustainable way. Maximalist prints with silhouettes left simple leaving the emphasis for colour. Influences have been taken from Shudu, Costas Spathis, and Koibird.
Your future aspirations/intentions
I am eager to enter the working world in a role of buying or merchandising and I cannot wait to learn new skills. 
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