Fatima Ahmed

BSc. Fashion Management   

I really wanted to give GUESS a re-brand with a new logo as I felt the brand was out dated and needed a new look. I created an ad campaign (target market 16-25) that would create some excitement and exposure. I incorporated middle-eastern and Muslim influencers as Saudi Arabia is an emerging market for fashion. The aim of the campaign was to express that diversity is a core value for the brand and to engage with consumers with the hash tag “EVERYBODYINGUESS”. 
I would like further venture in social media marketing or pursue a business operations role. My long term goal is to create a luxury brand that showcases diversity and authenticity. Throughout my university career I have also been pursuing a model career which I want to advance in.