For my buying strategy project I identified the opportunity for a collaboration
between Liberty London and Sweaty Betty. I conducted market, competitor and
trend research to design a core active-wear collection dropping in the transitional
Autumn season and a Limited Edition Ski range dropping in Winter.
Project Two: Fashion Project – Topshop App development
For the ‘Fashion Project’ I recommended some improvements for the Topshop App to better cater to user needs. I redesigned and improved various UX and UI features within the app such as customer reviews, integrating instagram user generated content and more customization within the wish list functions.
I really enjoy the product development process, interpreting trends into ranges that reflect the brand and target audience. I am interested in the areas of fashion buying, product development, UX and UI design and graphic design. In the future I would like to work with a forward thinking brand that encourages creativity and acknowledges the importance of sustainability and social justice issues within its business operations.