BSc. Fashion Marketing
Brand Identity and Design for Honest Threads by Hollister
This work is an outcome of my fashion project journey, whereby my group identified a new sustainable sub-brand for Hollister named Honest Threads. This is a womenswear activewear range that exists alongside Hollister. My project involved creating the brand identity and vision of the brand through a logo design, tagline, branding colours, identifiable symbols, graphics and a website landing page mock-up.
After my 3 years at University and a year-long placement at The Walt Disney Company, working as a Creative intern for the Regional Consumer Products team, I am aspiring to work as a graphic designer. I have recently designed my own lifestyle blog named Juiced. It is an outlook for me to demonstrate my passions in beauty, fashion and wellness, as well as giving me the opportunity to enhance my graphic design and social media capabilities.