Working in the plus-size industry whilst on placement opened my eyes to the many opportunities this market holds. After extensive research it became apparent that this under-served consumer group, just like any other consumer wants to wear the latest fashion. I focused on Forever 21, as they previously operated in the UK, but failed to adapt to changing times therefore lost market share. The project surrounds the re-launch of the brand back into the UK market with focus on a new plus-size collection that has been influenced through catwalk inspired trends, to improve their fashionability and previously damaged brand perception.
After graduation, I am eager to start working back in the buying industry after gaining useful experience on my placement year. I want to continue developing the skills I have acquired in the hope of progression within my role. My degree has provided me with the knowledge required and I am now ready to apply this within the workplace and fulfil my goal of becoming a buyer.