Annie Saunders

BSc. Fashion Buying and Merchandising with Industrial Experience 

 Zara Activewear AW 20/21
For my Buying Strategy project, I have developed a multi-phased activewear line for Zara. With the increasing shift towards activewear being worn in women’s everyday lives; whether it be for exercising, or attaining a ‘sporty’ look, it is a necessary line extension for Zara to further cement their dominance in the high street market. The range has taken inspiration from future trends, catwalks and activewear brands to create a well-rounded range whilst offering fashionable pieces and basics to meet the needs/desires of a wide range of consumers; which is one of Zara’s core strengths in their product lines.  
After graduation my goal is to work within a buying team for a womenswear retailer, as my previous experience at H&M head office and my learnings of the industry from UoM has taught me how enriching and exciting the world of buying is!