Next Bridalwear Capsule
Since 2019, there has been a huge rise in demand for affordable, trend led bridalwear, therefore for my Buying Strategy project, I created a bridalwear capsule for Next. The bridalwear capsule is something no other competitor offers, creating a collection with a unique selling point.
The capsule is heavily influenced by the SS21 Homespun trend, revolving around the #NewFemininity, making it perfect for high summer occasion and bridalwear. Research shows the modern bride is less concerned with the traditional white wedding dress, thus the bridalwear capsule includes floral patterns, brighter colourways and a much wider product assortment.
Since graduating, I have been offered a Buyer’s Assistant role at ASOS, where I completed my 12 month placement.
Dream Job: Buying Director (Dream Big, Aim High)
I will also continue to grow my personal blog on Instagram. Throughout my time at University I have been a brand ambassador for Boohoo, NastyGal and Shein, where I look to grow these relationships gaining further industry contacts.
LinkedIn: Aimee Bagley