Abigail Gwyther 

BSc. Fashion Buying and Merchandising 

For my final year Buying Strategy module, I have created and developed an activewear collection for Zara to launch. I believe this is an appropriate direction for Zara to take to maintain their position within a developing market, where rival brands are offering wider product assortments to consumers. Activewear is a key trend explored by other retailers, and without expanding to offer consumers these products, Zara could be at risk of losing their competitive advantage. The inspiration behind Zara Athlete stems from my own desire to access affordable sportswear that reflects elements of current trends, whilst also holding the ability to transcend seasons. Perceptual maps illustrated these requirements as being a gap in the market, of which Zara Athlete fulfils.

My future aspiration is to become a Buyer and I am therefore currently seeking a job as a Buyers Admin Assistant.

Email: abigailcgwyther@gmail.com